PDFDUMPS SALESFORCE MARKETING-CLOUD-CONSULTANT DESKTOP PRACTICE TEST SOFTWARE FEATURES

PDFDumps Salesforce Marketing-Cloud-Consultant Desktop Practice Test Software Features

PDFDumps Salesforce Marketing-Cloud-Consultant Desktop Practice Test Software Features

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Salesforce Marketing-Cloud-Consultant Certification Exam is an industry-recognized certification that validates the expertise of individuals in the field of Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam is designed for professionals who have experience in implementing and managing Marketing Cloud solutions. It is intended for individuals who are responsible for planning, designing, and executing marketing campaigns using Salesforce Marketing Cloud.

Passing the Salesforce Marketing-Cloud-Consultant certification exam demonstrates that a candidate has the skills and knowledge to help organizations drive revenue growth and achieve marketing goals using the Salesforce Marketing Cloud platform. It also enables them to differentiate themselves in a competitive job market and opens up new career opportunities. Whether you are a marketing professional looking to enhance your skills or an organization seeking to hire a certified marketing cloud consultant, the Salesforce Marketing-Cloud-Consultant Certification is a valuable asset.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q99-Q104):

NEW QUESTION # 99
An analytics team wants to get real-time updates on transactional email metrics,specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

  • A. Event Notification Service
  • B. Data View Export with every send
  • C. Platform Events API
  • D. Data Retrieves on the Send Object

Answer: B

Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&t


NEW QUESTION # 100
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

  • A. When to send the email
  • B. How to determine engagement
  • C. What the offer will be
  • D. Who the offer come from

Answer: B

Explanation:
Explanation
To send a special discount offer to engaged customers on their email list, Northern Trail Outfitters should resolve how to determine engagement prior to generating the audience. Engagement is a measure of how customers interact with emails, such as opens, clicks, or conversions. Different criteria and thresholds can be used to define engagement, such as recency, frequency, or duration of interactions. Determining engagement will help Northern Trail Outfitters segment their audience and target their offer more effectively.
What the offer will be, when to send the email, and who the offer come from are important factors for designing and delivering the email, but they are not relevant for generating the audience based on engagement.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5


NEW QUESTION # 101
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

  • A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
  • B. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
  • C. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
  • D. RMM accounts are unable to support this behaviors.

Answer: D


NEW QUESTION # 102
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

  • A. Population in Contact Builder
  • B. Data Designer Attribute Group
  • C. Profile Attributes.
  • D. MobileConnect Demographics

Answer: D


NEW QUESTION # 103
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

Answer: B

Explanation:
The scenario involves Northern Trail Outfitters (NTO) configuring an email send in Salesforce Marketing Cloud (SFMC) with a From Address of [email protected], automatically forwarding replies to [email protected], and sending an automatic reply to the customer's email address ([email protected]). The question asks which email address appears as the From Address for the automatic reply. Let's analyze each option based on SFMC's Reply Mail Management (RMM) functionality and official documentation:
* Option A:[email protected] SFMC, Reply Mail Management (RMM) allows users to configure how replies to emails are handled, including forwarding replies to a designated email address and sending automatic replies to the customer. When RMM is configured to forward replies to an email address (e.g., [email protected]), this address can also be set as the From Address for the automatic reply sent to the customer. The SFMC documentation states: "Reply Mail Management allows you to specify a reply email address for automatic replies, which can be different from the From Address used in the send." In this scenario, NTO configures replies to be forwarded to [email protected], and the automatic reply is sent to the customer ([email protected]).
The automatic reply's From Address is typically set to the reply email address configured in RMM, which is [email protected]. This aligns with standard email practices, where the reply address is used for automated responses to indicate where further communication should be directed. This makes Option A the correct choice.
* Option B:[email protected] address [email protected] is not a standard or configurable email address in SFMC. SFMC does not use a generic Marketing Cloud domain for reply handling unless explicitly configured by the user, which is not indicated in the scenario. The SFMCdocumentation for RMM does not reference a default Marketing Cloud address like [email protected] for automatic replies. Instead, it emphasizes user-defined reply addresses, such as the one specified for forwarding replies ([email protected]). This option is incorrect, as it does not align with SFMC's RMM configuration.
* Option C:[email protected] customer's email address ([email protected]) is the recipient of the automatic reply, not the sender. Using the customer's email address as the From Address for the automatic reply would be illogical, as it would appear as though the customer is sending the reply to themselves. The SFMC documentation clarifies that the From Address for automatic replies is determined by the RMM settings, specifically the reply email address configured for the send. There is no mechanism in SFMC to set the recipient's email address as the From Address for an automatic reply. This option is incorrect.
* Option D:[email protected] address [email protected] is the From Address used for the initial email send. While it's possible to configure the automatic reply to use the same From Address as the original email, this is not the default behavior in SFMC's RMM when a different reply address is specified. In this scenario, NTO explicitly forwards replies to customerservice@nto.
com, indicating that this address is intended for reply handling. The SFMC documentation notes that "if a reply email address is specified in RMM, it is used for automatic replies unless otherwise configured." Using [email protected] for the automatic reply would not reflect the reply handling setup, as it does not align with the forwarded reply address. This option is incorrect.
Why Option A is Correct:
SFMC's Reply Mail Management allows NTO to configure the From Address of the initial email ([email protected]), forward replies to a designated address ([email protected]), and send an automatic reply to the customer ([email protected]). The automatic reply's From Address is determined by the reply email address set in RMM, which is [email protected] in this case. The SFMC documentation confirms: "The reply email address specified in Reply Mail Management is used as the From Address for automatic replies sent to the recipient." This ensures the automatic reply appears to come from the customer service team, aligning with NTO's configuration and standard email practices.
References:
Salesforce Marketing Cloud Documentation: Email Studio, "Reply Mail Management (RMM)" Salesforce Marketing Cloud Documentation: Email Studio, "Configure Reply Email Addresses" Salesforce Marketing Cloud Study Guide: Email Sending and Reply Handling Best Practices
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NEW QUESTION # 104
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